Wilkins: "Very few brands can engage in cultural issues"

Toronto played the backdrop to a Project Reconnect session around some of the most calamitous brand disasters in 2016 and how marketing can help brands bounce back and restore trust. Find out more about #brandfail @WFAReconnect here.

In this video, two agency heads, Jon Wilkins (Karmarama) and Paul Kemp-Robertson (Contagious), share their thoughts on the dos and don'ts of engaging in culture.

For the highlights at Global Marketer Week 2017 in Toronto, visit www.wfanet.org/toronto.