Toronto played the backdrop to a Project Reconnect session around some of the most calamitous brand disasters in 2016 and how marketing can help brands bounce back and restore trust. Find out more about #brandfail @WFAReconnect here.
In this video, global marketing experts share their thoughts on customer-centricity: David Wheldon (RBS), Domitille Doat (Danone), Jon Wilkins (Karmarama).
For the highlights at Global Marketer Week 2017 in Toronto, visit www.wfanet.org/toronto.