Wheldon: "They used to call me their 'insultant' "

Toronto played the backdrop to a Project Reconnect session around some of the most calamitous brand disasters in 2016 and how marketing can help brands bounce back and restore trust. Find out more about #brandfail @WFAReconnect here.

In this video, David Wheldon (RBS) and Domitille Doat (Danone) share their thoughts on being authentic and telling the truth in marketing.

For the highlights at Global Marketer Week 2017 in Toronto, visit www.wfanet.org/toronto.