Mondelez’s Global Leader for Fly Fearless: You need to be comfortable with being uncomfortable

Mondelez’s Global Leader for Fly Fearless Maria Mujica on scaling discomfort at the MAA & WFA Global Marketer Conference in KL on 17 March 2016. She shared the story of Fly Fearless; a culmination of many experiments around the globe. From humble beginnings in Buenos Aires up to the global roll-out, real change with real scale.